Beyonce will play a free concert at the London O2 Arena on November 15, giving away 13,000 tickets to fans via chewing gum company Trident.
To win tickets to the gig, fans simply have to buy packets of Trident gum and enter the last four digits of the barcode into a weekly draw at Tridentunwrapped.co.uk. Exactly 1,000 tickets for the gig will be given away every week.
Further opportunities to win free VIP tickets to the gig via packets of the gum are also set to be announced in the near future.
Beyonce is set to kick off her UK tour next month. She plays the following dates:
Newcastle Metro Radio Arena (May 22)
Birmingham National Indoor Arena (23)
London The O2 Arena (25, 26)
Manchester Evening News Arena (27)
Liverpool Echo Arena (June 6)
Sheffield Arena (7)
London O2 Arena (8, 9)
London O2 Arena, Trident competition gig (November 15)
To check the availability of Beyonce tickets and get all the latest listings, go to NME.COM/GIGS now, or call 0871 230 1094.