Beyonce has single-handedly boosted the sales of a US seafood chain restaurant.
The former Destiny’s Child singer referenced dining spot Red Lobster in her surprise single ‘Formation’, which was released at the weekend (January 6).
In the track, Beyoncé sings: “When he fuck me good I take his ass to Red Lobster/Cause I slay.”
CNN reports that the chain saw a spike in sales on Sunday (February 7), up 33 per cent on last year.
The chain also received 42,000 mentions on Twitter in just one hour.
Red Lobster even tried to capitalise on the publicity by putting a Beyoncé pun into one of their products. “”Cheddar Bey Biscuits” has a nice ring to it, don’t you think? #Formation @Beyonce,” they tweeted alongside a photo of the food.
— Red Lobster (@redlobster) February 7, 2016
Earlier today (February 9), Beyoncé created a ‘Hot Sauce’ playlist on Tidal inspired by a now infamous lyric from her new single, ‘Formation’.
Fresh from her performance at the Super Bowl 50, the former Destiny’s Child star has put together 13 spicy tracks on her husband Jay-Z‘s streaming service all in aid of the line: “I got hot sauce in my bag/Swag”.
‘Formation’ is, of course, the first track to kick off her playlist, with the likes of 2 Chaniz’s ‘Watch Out’, Future’s ‘Jersey’ and A$AP Ferg’s ‘New Level’ also making the cut.
Beyoncé also gave a shout out to new artists such as Bryson Tiller and Kelela on her playlist and if you have a Tidal membership you can stream the whole thing now.