Beyonce has debuted new song ‘Die With You’ on Tidal, the streaming service owned by Jay Z.
The song emerged on Tidal today (April 4), the seventh anniversary of the couple’s marriage. The song includes the lines “I don’t have a reason to be if I can’t be with you” and “I live so I can die with you.” At the end of the video, which you can see below, the camera man is revealed to be Jay Z himself.
An all-star cast launched Tidal in New York this week (March 30) with Kanye West, Madonna, Beyoncé, Rihanna, Arcade Fire, Jack White, J Cole, Nicki Minaj, Deadmau5, Daft Punk and Alicia Keys all attending the live-streamed launch. Coldplay’s Chris Martin and Calvin Harris were present via live video link-up. All those present then signed Tidal’s charter.
Jay-Z has said that Tidal is not a direct rival for Spotify, rather than an attempt to “strike an honest blow” in shaping the future of music.
The Project Panther Bidco company, co-owned by Jay Z, recently acquired Tidal from its Norwegian parent company Aspiro for 464 million kroner (about £47 million). Tidal Hifi already offers more than 25 million songs and 75,000 music videos to more than half a million subscribers in Norway, Sweden, Denmark, Germany and Poland.
Tidal launched with a number of exclusive releases for its initial subscribers. Video figures highly among the exclusives with The White Stripes’ first-ever television appearance and Daft Punk’s 2006 film Electroma both available. Additionally there are playlists curated by Arcade Fire, Jay Z, Beyoncé and Coldplay.