Beyoncé shares trailer for upcoming Ivy Park x Adidas collection

The new clothing range hits shelves later this month

Beyoncé has given fans a taste of the forthcoming collaboration between her Ivy Park gymwear brand and sports giants Adidas, in the form of a one-minute trailer.

The clip, which you can see below, features a range of models including the singer herself as well as K-Pop star CL, and spoken-word slogans like “I find love in everything I do,” and “These barriers are not going to stop me.”

Advertisement

The singer has also been posting pictures of her modelling some of the items from the range on her official Instagram. It hits shelves on January 18.

View this post on Instagram

IVY PARK January 18

A post shared by Beyoncé (@beyonce) on

View this post on Instagram

IVY PARK January 18

A post shared by Beyoncé (@beyonce) on

Adidas’ official website for the collection describes the Ivy Park collaboration as a “partnership [that] unites two iconic brands, celebrating their heritage while creating uniforms of power.”

Beyoncé launched Ivy Park in 2016, initially in collaboration with Topshop. Two years later she acquired total ownership of the brand from co-founder Sir Philip Green following allegations of sexual harassment and racial abuse against him.

The singer and Green had both owned 50 per cent stakes in the label, which is named after Beyoncé and Jay-Z‘s daughter Blue Ivy.

Advertisement

Her partnership with Adidas was announced in April last year, along with a special run of “signature sneakers”.

Meanwhile, Beyoncé was recently named as an Oscar contender. Her contribution to the soundtrack of Disney’s The Lion King ‘Spirit’ is up against the likes of Pharrell Williams, Elton John and Radiohead‘s  Thom Yorke for the title of ‘Best Original Song’.

 

  • Related Topics
  • Pop
Advertisement
Advertisement