Bjork opens ‘Digital London’ exhibition by appearing as an avatar at Somerset House press conference

She appeared at the press event via live-stream motion capture from Iceland

Björk has opened her new exhibition, Björk: Digital London, by appearing as an avatar at a press conference at Somerset House.

The virtual exhibition, which will go on display at the London arts and cultural centre, opens to the public tomorrow (September 1), running until October 23. Described as “an immersive virtual reality exhibition”, among the exhibits will be collaborations between the Icelandic musician and some of “the finest visual artists and programmers”, such as LA filmmaker Andrew Thomas Huang.

Officially opening the exhibition at a press event today in the capital, Björk opted to appear as an avatar from her Icelandic homeland, which was made possible via the means of live-stream motion capture.


Writing on her Facebook page, the musician explained how technology is helping women work outside of “the already formed hierarchical system,” before then revealing the impact that technology has had on own her music career.

“The laptop arriving 1999 gave me a personal studio to make ‘Vespertine’ [her 2001 album], the touchscreen [in] 2006 helped me map my own idiosyncratic musicology outside the classical canon and reconnect it with nature and make [2011’s] ‘Biophilia’, VR is helping making a new stage free of politics where sound and vision is swirling free in 360 fully liberated.”

See her full Facebook statement below.

Tickets for the Digital exhibition are £15, and are on sale now.

Björk will also perform in London on September 21, appearing at an already sold-out Royal Albert Hall.