Black Lips’ Tesco advert pulled at last minute

Supermarket concerned about religious references

Black Lips have claimed that their music was set to feature in an advert for Tesco, until the supermarket cancelled it over concerns with the lyrical content.

The advert, which was reportedly made, was soundtracked by the American band’s track ‘Veni Vidi Vici’, taken from their 2007 album ‘Good Bad Not Evil’.

However, the song’s references to religious figures led Tesco to pull the advert.

Speaking to Pitchfork, vocalist Cole Alexander said: “They [Tesco] were gonna do an advertisement and they listened to the lyrics of ‘Veni Vidi Vici’ and they got cold feet and pulled the plug on the ad.”

Bassist Jared Swilley added: “They took it away because we mentioned Muhammad and Jesus.”