Adele and Ed Sheeran also get big sales spikes after last night's (February 21) event
The band, who were honoured with the Outstanding Contribution To Music award at the ceremony at London’s O2 Arena, have seen sales of their albums go up by 2,700% as a result. They performed five songs at the end of the ceremony.
Adele, who took home two awards at the ceremony, has also seen sales of her albums ’19’ and ’21’ increase by 166%. Ed Sheeran, who also won two awards, has seen sales of his material shoot up by a whopping 796% after the awards, according to Amazon.
Others winners last night included Coldplay, Lana Del Rey, Bruno Mars, Rihanna and Foo Fighters.
The full list of winners was as follows:
British Female Solo Artist
International Male Solo Artist
One Direction – ‘What Makes You Beautiful’
International Female Solo Artist
British Male Solo Artist
British Breakthrough Act
International Breakthrough Act
Lana Del Rey
Mastercard British Album Of The Year
Adele – ’21’
Critics’ Choice Award
Outstanding Contribution To Music
To read an exclusive interview with Blur, where they discuss the possibility of recording a new album and their plans beyond this summer, pick up the new issue of NME, which is on UK newsstands and available digitally now.