Blur dress up as ice cream cones and video game characters in ‘Ong Ong’ video – watch

The track is lifted from the Britpop band's comeback album 'The Magic Whip'

Blur have unveiled the video for their track ‘Ong Ong’.

Directed by award-winning British-born Chinese artist Tony Hung, the clip is inspired by retro video games and sees the members of the Britpop band dress up as imagined characters from a fictional game inspired by their new album ‘The Magic Whip’.

SEE MORE: Blur: ‘The Magic Whip’ – The NME Review

Frontman Damon Albarn dresses up as Mr Cream, the ice cream cone depicted on their new album cover, while Graham Coxon, Alex James and Dave Rowntree portray Mr Brown, Mr Red and Mr Black respectively. Watch the video below.

Blur bassist Alex James has spoken about the band’s rivalry with Oasis in a new interview, suggesting that they should reunite so they can support Blur on tour. James told The Independent: “Liam’s come out and said ‘Lonesome Street’ is his favourite song of the year, God bless him. And Damon and Noel are quite good friends now. So, I think, let’s focus on the positives. It’s lovely that it’s got a happy ending. I hope they get back together. They can support us.”

Meanwhile, Blur have been announced for a 90-minute comeback episode of classic ’90s TV show TFI Friday, alongside fellow musical guests Liam Gallagher, Roger Daltrey, Mani and The Lightning Seeds’ Ian Broudie.

Blur released their first album in 12 years during April, going straight to Number One in the UK. The band are set to play a series of intimate headline dates ahead of their British Summer Time show at London’s Hyde Park on June 20.

Blur will play the following dates:

Wolverhampton Newhampton Arts Centre (June 6)
Glasgow Barrowlands (9)
Blackpool Empress Ballroom (10)
Llandudno Cymru Arena (11)