Blur launch ‘The Magic Whip’ ice cream

It'll be available on the band's tour and at Co-Operative stores

Blur are set to launch their very own brand of ice cream, coinciding with the release of their new album ‘The Magic Whip’ and their upcoming tour.

The band, who went straight to Number One in the UK last week with their first album in 12 years, will be selling their ‘Magic Whip’ ice cream at their upcoming UK dates, as well as at selected Co-Operative stores, from June.

The product was created in conjunction with dairy specialist The Licktators and has been described as “a dairy vanilla custard ice cream rippled with raspberry sauce”. See pictures below.


The company have previously released music-themed flavours such as Jiggy Pop (popcorn flavour) and John Lemon (Lemon curd). They also made headlines recently by producing breast milk ice cream to mark the birth of royal baby, Princess Charlotte.

Blur have been previewing their new ice cream recently with a special ‘Magic Whip’ ice cream van. Also see photos of that beneath.


Blur have announced that they’ll play a trio of headline dates in Glasgow, Blackpool and Llandudno this summer. See below for full dates and venue information. The gigs will act as warm-up for the band’s headline set at the Isle Of Wight festival in June.

Blur will also headline British Summer Time in London’s Hyde Park on June 20. They have also been announced as a headliner for this year’s Benicàssim festival in Spain.

Blur will play the following headline dates:

Glasgow Barrowlands (June 9)
Blaccpool Empress Ballroom (10)
Llandudno Cymru Arena (11)