The star takes part in a new TV ad...

LIVE AID mainman BOB GELDOF is fronting a new television advertisement to encourage people to join the police.

Geldof’s part in the campaign, which will be broadcast for the first time tomorrow (June 1), involves police involvement with in tackling child abuse.

The former Boomtown Rats singer said he agreed to take part after being impressed by police officers when he called on them for help.


“There’s been a couple of times when I’ve needed help and they’ve helped,” he said. “I’ve found them to be hugely compassionate and understanding. Being a police officer and having to make a personal decision which may disrupt that family forever or certainly upset the child forever is to take on board a huge responsibility,” Reuters reports.

Home Office minister John Denham praised Geldof’s move.

“The Bob Geldof advertisement is particularly moving and helps demonstrate the challenges the police face day-to-day and the high calibre of people needed to join the force,” Home Office minister John Denham said in a statement.

Geldof received an honorary knighthood for his work with Live Aid and African famine relief.