Bombay Bicycle Club: U2’s album giveaway ‘just shows how disconnected they are from young people’

The band had previously labeled the album "invasive"

Bombay Bicycle Club frontman Jack Steadman has spoken out against U2’s recent free download album ‘Songs Of Innocence’, saying that it shows the band are “disconnected with young people”.

Steadman described the campaign, where the Irish band’s album was automatically downloaded onto all Apple subscribers’ iTunes, as “pretty silly”.

“It just shows how disconnected they are from young people, because they obviously thought it was a great idea,” he told Shortlist. “The reaction was predictable, but I did find it strange.”

He did, however, question people’s reactions, stating: “People pick on them because it’s really fun to pick on U2. You don’t see people complaining about adverts that pop up every three seconds on their Facebook page or album adverts before YouTube clips. People seem to accept that and it’s kind of a similar thing.”

Previously, guitarist Jamie MacColl had also called out the album release tactic, describing the idea as “invasive”. “When you sign up to use an Apple product, you’re giving them your information, so this album is part and parcel of that. But that still doesn’t mean they need to use that information in such an invasive way,” he said.

Meanwhile, Bombay Bicycle Club are gearing up to play their biggest headline show to date at London’s Earls Court next month.

The sold-out December 12 gig will see them play to 20,000 and will be the last ever show at the iconic London venue before it closes.

To check the availability of Bombay Bicycle Club tickets and get all the latest listings, go to NME.COM/TICKETS now, or call 0844 858 6765