Bon Iver’s Justin Vernon designs ‘cruelty free’ shoe

The Grammy winning indie musician helped out with the pink canvas sneaker

Bon Iver frontman Justin Vernon has helped to design a sneaker for ‘cruelty free’ footwear brand, Keep.

The double Grammy-winning musician has joined forces with Los Angeles based company Keep to make a ‘salmon’ pink canvas shoe, which features “herringbone accents” and “a black fishbone detail across the toe”.

The project is hoping to raise awareness for Best Friends Animal Society, which is described as “an animal advocacy group which operates the nation’s largest sanctuary for abused and abandoned animals. Both Vernon and Una Kim, Keep’s founder, are proud adopters of rescued pets, pictures of whom often make appearances on both the band and Keep’s blogs.”


Advance sales for the shoe are running until July 1 and there will be a limited global instore release of the sneaker in October. Last year, Animal Collective teamed up with Keep for a similar project.

Bon Iver release a new live EP, the ‘iTunes Session EP’, tomorrow (June 19), which will include a version of Bjork‘s ‘Who Is It?’. The band will then go on to headline this summer’s Latitude festival. They are also set to play Glasgow’s SECC on November 10.

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