The Justin Vernon-fronted band released their long-awaited third studio album yesterday, five years after their last (and self-titled) album. In promotion of the new record, Bon Iver have released a number of lyric videos for tracks that feature on ’22, A Million’, most recently with ‘715 – CR∑∑KS’, which was released just yesterday.
Earlier this afternoon, they shared the new visuals for ’29 #Strafford APTS’. Created, directed and produced by Aaron Anderson and Eric Timothy Carlson, the video sees words from the song flash up over ever-changing and colourful backgrounds.
Watch the video for ’29 #Strafford APTS’ below.
Earlier this week, Bon Iver gave away a free newspaper at various locations across the world. However, their record company, Jagjaguwar, have since had to urge fans who were unable to pick up the newspaper, which contains imagery related to the ’22, A Million’ album, not to buy a copy off eBay.
Jagjaguwar took to their Twitter to write: “Friends, we made PLENTY of these #22AMILLION newspapers. We’re working on a plan to get them out to you. Do not spend $$$$ on them on Ebay.”