The pin serves "as a symbol of solidarity, which we invite them to wear, if they so choose".
The organisers of next week’s BRIT Awards have asked attendees to wear a white rose pin in support of the campaigns working to combat sexual assault and harassment in the entertainment industry.
The Brits wrote to the head of every record label in the UK to inform them in advance, reports The Guardian. The letter says that every public figure in attendance will be given a pin “as a symbol of solidarity, which we invite them to wear, if they so choose”.
The white rose has become a popular symbol in support of the #TimesUp and #MeToo campaigns since artists wore them in solidarity at the Grammy Awards last month.
Since the Grammys and the prominence of the Times Up movement there, Recording Academy president Neil Portnow has announced the formation of a new task force to tackle gender bias in the music industry – only days after he was accused of sexism.
The Brits have not announced any such mobilised force. Paloma Faith recently called out the BRIT Awards for the lack of female performers currently booked at to perform at the ceremony.