The video for their collaboration ‘Boy With Luv’ debuted on April 14 and amassed a staggering 74.6 million views in its first 24 hours. It’s almost twenty million more views than Blackpink’s ‘Kill This Love’, which scored some 56.7 million only a day previously.
In turn, Blackpink had dethroned Ariana Grande who achieved 55.4 million views in one day with ‘thank u, next’.
It wasn’t the only record that the K-Pop giants took from Blackpink either. ‘Boy With Luv’ defeated the girl group by becoming the fastest music video to hit 100 million views, reaching the milestone in under 2 days.
On Friday, BTS released their anticipated sixth EP ‘Map of the Soul: Persona’.
In a four star review, NME’s Rhian Daly hailed the band for “[setting] the bar intimidatingly high”.
“As they continue to break records and defy expectations, BTS’ metaphorical (and already palatial) home is only going to get bigger. ‘Map Of The Soul: Persona’ is proof of that, and finds them setting the bar intimidatingly high – for fellow K-pop artists, ones across the globe, and themselves,” our review stated.
“As their story shows so far, it’ll be no surprise if they raise it again next time round.”