Coldplay and Foo Fighters are involved with launch of Audio Card feature
Chance The Rapper has become on of the first artists to take advantage of Twitter’s new Audio Card feature, posting new song ‘No Better Blues’ online overnight.
The song, which can be heard above, was launched as part of Twitter’s latest feature, which sees music from Soundcloud and Apple’s iTunes being playable within the user’s timeline on both iOS and Android devices.
Alongside Chance The Rapper, David Guetta and Coldplay are also using the new feature. Organisations and media outlets such as the White House, Nasa, Washington Post and BBC World Service are also using the tool.
As well as Soundcloud, Apple is also using the cards in conjunction with its iTunes Store. Foo Fighters embraced the new technology first, tweeting a link to download their new single ‘Something From Nothing’.
“With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices,” Twitter product manager Richard Slatter explained in a blog post. “Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app.”
The Twitter cards follow the closure of Twitter #Music, the music discovery service launched by Twitter in 2013, in March.
The service was designed to enable users able to keep a close track on the bands and artists being discussed on the social network with tracks recommended to users based on who they follow with songs being steamed directly via iTunes, Spotify and Rdio. However, the app failed to take off and was removed from the iOS app store.