Charli XCX responds to Marina And The Diamonds over photoshoot similarity

Marina Diamandis accused demanded respect for her 'artistic property'

Charli XCX has defended herself over what she perceived as an allegation of plagiarism by Marina And The Diamonds singer Marina Diamandis.

Charli recently featured in an advertising shoot for her new Impulse fragrance, which featured tropical plants and fruit.

Diamandis posted a message to Twitter that fans speculated was a reference to a similarly themed photoshoot used for the singer’s ‘Immortal’ artwork last year. Marina wrote: “Imagery is artistic property. Please respect your fellow artists.”

Responding to Diamandis’ tweet, Charli replied directly, writing: “I’m guessing this is aimed at me. If so, response posted here,” linking to a longer statement she had posted to Instagram. “Sending positive vibes,” Charli added.

Charli’s statement posted on Instagram reads: “You know what, sometimes you do a photoshoot standing in front of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That’s just how things happen in the industry I work in.”

“The image in discussion, which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka ‘the client’, wanted. Hence the direction of the photoshoot.”

“I had not seen the artwork for the Marina And The Diamonds song “Immortal”, and it was not an inspiration for this photoshoot or the campaign as a whole,” she continued. “I’ve seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it’s a shame for both myself and Marina that this has happened. I’m not here to replicate or ‘steal’ art or things that have already been done. What’s the point in that? I’m here to do my own thing and create my own art. As I’ve said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do – shoot it in the snow?!). It is not the artwork for my own album or single. That’s all I need to say really.”

See the images in question, plus Charli’s responses beneath.

NMEPress

You know what, sometimes you do a photoshoot standing infront of a plant, sometimes you do a photoshoot in black and white, sometimes you wear purple eyeshadow. Sometimes you shoot with the same photographer a fellow artist has shot with. That’s just how things happen in the industry I work in. The image in discussion (not this one), which a lot of fans have been making noise about online, was from a photoshoot for a fragrance brand I have been working with for a while. The point of the shoot is to make the promotional image reflective of the packaging, as I have done on previous collaborations with them. This particular scent is a summer scent, with lemons and hints of burnt orange, the design is tropical, bright yellow with pineapples, palm trees and sunglasses printed on the can. The whole brief for the campaign was based around a tropical theme, which is what the brand aka “the client”, wanted. Hence the direction of the photoshoot. I had not seen the artwork for the Marina And The Diamonds (@marinagrams) song “Immortal”, and it was not an inspiration for this photoshoot or the campaign as a whole. I’ve seen it now, and yeah unfortunately it looks similar. It was shot by the same, incredibly talented photographer, and it’s a shame for both myself and Marina that this has happened. I’m not here to replicate or “steal” art or things that have already been done. What’s the point in that? I’m here to do my own thing and create my own art. As I’ve said, the image in question, which I believe Marina had previously commented on on the photographers Instagram, was for a brand based photoshoot for a tropical, lemon scented fragrance campaign (what was I supposed to do – shoot it in the snow?!). It is not the artwork for my own album or single. That’s all I need to say really. Everybody enjoy your Friday. Love to all. Tonight is the launch of my record label Vroom Vroom Recordings. Im very excited and can’t wait to start releasing more music from myself and other artists that I love.

A photo posted by CHARLI XCX (@charli_xcx) on

In 2013, Marina and Charli collaborated together for the song ‘Just Desserts’.