Christina Aguilera to launch fragrance

'Beautiful' perfume hits shops this year

Christina Aguilera is to join contemporaries such as Britney Spears by launching her very own perfume.

US consumer giant Procter & Gamble will stump up the major investment for its first fragrance for the singer, with whom it signed a licensing agreement in January of this year.

The perfume, called Simply Christina Aguilera, will be launched globally this autumn.


Presented in a curvy glass bottle, intended to mirror the singer’s silhouette, the fragrance will be supported by a print ad campaign featuring Aguilera’s bare back painted with a black lace design.

It features the tagline: “Sometimes it’s all you need to wear”. Cheeky.