Coldplay donate £260k to Jo Whiley’s Sport Relief treadmill challenge

Band sponsor Radio 2 DJ during 26-hour feat of endurance

Coldplay have donated £260k to BBC Radio 2 DJ Jo Whiley’s Sport Relief fundraising efforts.

Whiley is the latest big name star to complete a huge physical task in order to raise money for the charity and jogged on a treadmill housed inside a perspex box outside the BBC New Broadcasting House London for 26 hours straight, finishing last night (March 20).

Taking breaks only to receive medical attention, Whiley defied a thigh injury as she completed the gruelling challenge as part of BBC Radio Around the World for Sport Relief, in which figures from the BBC’s local and national radio stations are attempting to run, swim and cycle a combined distance of 25,000 miles.


A tweet from Coldplay earlier today revealed that Chris Martin and his bandmates had generously donated £10,000 per hour to Whiley’s cause, a grand total of £260,000.

Massive respect to the incredible, indegafatible @jowhiley £10K per hour makes £260K sponsorship from us @sportrelief love coldplay

— Coldplay (@coldplay) March 20, 2014
Speaking afterwards, the broadcaster said: “It was a bit gruelling but you do these things because it’s Sport Relief and we all want to help people.”

Coldplay recently announced details of their sixth album, and will release ‘Ghost Stories’ on May 19. Last month, Coldplay revealed brand new track ‘Midnight’, and a video directed by Mary Wigmore. The band recently previewed tracks from the record at SXSW, performing at the first ever iTunes Festival show at the US event.