Coldplay reportedly spent £4.22 million on the colour changing wristbands they gave out to fans on their ‘Mylo Xyloto’ world tour.
The wristbands, which changed colour in time with the music playing, cost the band £3 each, and it has now been revealed that the group spent over £4 million on the ‘Xylobands’, which were made in Devon, reports The Mirror. The wristbands – which came in green, blue, yellow, red, pink and white – contain light-emitting diodes and are controlled by software which tells them to light up, flash and blink via a radio transmitter.
Coldplay’s world tour in support of their fifth album started in Madrid in October 2011 and finished in December 2012 in New York. The tour made them £35 million in total but £1.1 million was spent on the set, whilst £954,000 went on hotels and £100,000 on catering. A source quoted by The Mirror states: “With this tour, Coldplay were determined to put their fans first and give something back. That meant no expense spared on set design, pyrotechnics, lighting as well as giving out the high-tech £3 wristbands, which became a massive part of the gigs. If fans are paying £50 for a ticket, they are entitled to a good show and a spectacle. It’s no longer enough to jump around on stage, looking pretty.”
Meanwhile, Coldplay are among the artists nominated for a Golden Globe in 2014. The nominations for the film and TV awards were announced this week, with the category of Best Original Song to be contested by Coldplay, Taylor Swift, Justin Timberlake, U2 and Idina Menzel. Coldplay pick up their nod for ‘Atlas’ from The Hunger Games: Catching Fire, while U2’s new track ‘Ordinary Love’, taken from Mandela biopic Mandela: The Long Walk to Freedom is also nominated.