Coldplay have said that the only pressure they feel when making new music is “self-inflicted”, as they are unconcerned by how many copies of their new album they sell.
The band, who release their fifth studio album ‘Mylo Xyloto’ today (October 24), have said that they believe the days when bands could sell “tens of millions of copies has gone” and there’s “no point using that yardstick anymore”.
Asked by Digital Spy by what measure the band would consider ‘Mylo Xyloto’ a success, drummer Will Champion said: “The sense of achievement we get comes from knowing we’ve tried to make the best record possible. I think that’s the only real measure now. The days of selling tens of millions of copies has gone, so there’s no point using that yardstick anymore.”
Champion also said that the band didn’t feel under pressure from record label EMI to deliver a big seller either, saying of their relationship with the label:
Honestly, they don’t put any pressure on us. We feel like we want to work as hard as we can while we still can. The pressure is self-inflicted to keep going – we’re fully aware that there are millions of people who’d love to be in our position so we’re going to make the best of it.