Coldplay‘s Chris Martin showcased a new song this evening (September 1) during a surprise appearance at an Apple event where a new iTunes 10 ‘Ping’ social music network and improvements for the iPod and Apple TV were unveiled.
The singer performed ‘Wedding Bells’ at the end of a press conference for the company’s new products at the Yerba Buena Centre in San Francisco which was also screened live on TV screens at The Brewery in east London.
Introducing the track, Martin who was wearing a white Flaming Lips t-shirt, joked: “This is a new song called ‘Coldplay 2.6’ and it has a lot of new features, it features seven different kinds of chords and even a new one that our closest rivals have no idea about,” before adding: “This could be the only time you ever hear it. It could go terribly wrong but we’ll see what happens.”
The piano ballad featured the lyrics: “Wedding bells are ringing/I don’t want to swallow such a bitter pill/I always loved you and I always will.”
Earlier the Coldplay frontman also played ‘Yellow’ and their Number One single ‘Viva La Vida’ which Martin revealed: “Our record company said this is not a hit single. But with the weight of Apple, they managed to turn it into a very successful single. So thank you.”
The event also saw Apple CEO Steve Jobs launch a new range of products and a new social music network entitled Ping, which allows users to build networks of friends and follow musicians, in a similar way to Twitter and Facebook.
It can also build playlists based on what friends are listening to and allows users to follow concerts artists are playing and friends are attending.
The service, which was made available immediately through iTunes 10 software on computers and through the iTunes application on iPhones and the iPod Touch, also shows a top 10 list of songs and albums friends and artists are downloading.
iPods themselves and Apple TV have also been updated with new designs and features.
The iPod Touch now comes with HD video recording and in-device video editing, the iPod Nano has been transformed into a touch screen with an FM radio and the iPod Shuffle now comes both with play buttons, as in earlier incarnations, and the VoiceOver technology that later replaced the buttons.