Coolio is set to release videos from his new album exclusively through adult entertainment website PornHub.
Fans of the rapper will have to sign up as a member of PornHub to access the videos from ‘Take It To The Hub’.
Speaking to TMZ about the unusual business arrangement, Coolio says that the videos will feature “talent” provided by PornHub. A video featured on the site as a preview sees the musician spraying a group of models, including adult stars Jessica Bangkok, Missy Martinez and Skin Diamond, with a hose. One actress is seen twerking while dressed in a dinosaur onesie.
The rapper’s new musical venture may come as a surprise to some after he was reported to be auctioning the royalty rights to his back catalogue in 2013 to fund his dream to become a world famous cook.
Coolio was looking to sell the rights to his 123 song catalogue – which included ‘Gangsta’s Paradise’ and ‘Rollin’ With My Homies’ – in order to release a follow-up to his 2009 book Cookin’ With Coolio.
The 50-year-old hip hop star last released an album in 2009. ‘From the Bottom 2 the Top’ was his sixth LP. His best-selling album was 1995’s ‘Gangsta’s Paradise’.