This collaboration project has been teased since 2010
Rumours of an album between the two rappers has been reported since 2010 and throughout the subsequent years.
The Atlanta band EarthGang, who are signed to Cole’s label Dreamville, appear to have jumped onto his social media account to stir up the rumours.
EarthGang wrote: “Cole left his laptop open so before we leak this new Cole X Kendrick album check this link”. The pair then directed people to a performance of their new song ‘Up’, from their debut album Mirrorland.
Could this just be a cruel ploy to listen to a track that was released a week ago? It would be a departure from J Cole’s usual posts, his Twitter account is very earnest and crowded with offers of support and time for fans.
Back in May, Cole quashed fan’s dreams of a collaborative project with Pulitzer Prize winning rapper Lamar, but also admitted that they have definitely been in the studio together.
“We just did a few songs. Like, we did a bunch of ideas,” he said. “Put it like that. It was nothing like, you wouldn’t call it an album.”
“It’s not like it’s something that’s actively happening.” He continued:“Not because it’s never gonna happen. Just because, like… it’s not right now, and I don’t like teasing or playing the game ’cause this has been going on for a minute.”
J Cole’s inaugural Dreamville Festival had to be cancelled this week as Hurricane Florence moved towards North Carolina. It was due to take place on September 15 at Dorothea Dix Park in Raleigh.
Cole released his fifth album ‘KOD’ in April this year. In a four-star review, NME wrote: “‘KOD’ tackles drugs, demons and addiction for the majority of its 12 tracks, with Cole seemingly keen to caution his fans, rap peers and society at large about this delicate and pertinent set of topics.”
NME‘s Sam Moore added that it “reiterates his importance to the rap game in 2018”.