Courtney Love hits out at fashion brand for copying iconic Kurt Cobain t-shirt

"Corporate magazines still suck A LOT."

Courtney Love has hit out at a fashion label for ripping off a t-shirt worn by Kurt Cobain during a Nirvana magazine shoot.

Designer Demna Gvasalia recently unveiled the Autumn-Winter collection for his clothing brand, Vetements. Among the new pieces available is a t-shirt boasting the message: “Corporate magazines still suck A LOT.”

Its slogan has seemingly been lifted from an iconic tee worn by Cobain in 1992 for a shoot with Rolling Stone. The frontman’s t-shirt, which took aim at the music industry and media publications, was almost identical – minus the added “A LOT”.

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Now, the item has been met with criticism from Cobain’s widow – who has called the company out over their design.

Commenting on an image of the t-shirt being modelled on the catwalk, Love said: “You guys WHAT the FUCK? I hate being put in this position. You should know better!”

See a screenshot of the image and comment from Vetements’ official Instagram below:

Other Instagram users have also accused the brand of copying Cobain’s message. “Okay so you’re gonna just recreate Kurt’s outfit on Rolling Stone?” posted one. Another added: “Rich people have infected every culture.”

Arguing that a high-end brand isn’t the place for such clothing, a third said: “Grunge style wasn’t so expensive! Duh.”

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As Dazed points out, Demna Gvasalia has been known to appropriate various images from pop culture in the past. In 2017, he was criticised over an Ikea-influenced bag, while also using a DHL logo on a t-shirt.

Meanwhile, Marc Jacobs recently denied that he stole the iconic Nirvana smiley face LOGO design for his ‘HEAVEN’ fashion collection.

In other news, a cardigan that belonged to Kurt Cobain has been sold at auction for $75,000, as well as a paper plate he wrote a setlist on.

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