Daft Punk are streaming the full video of ‘Lose Yourself To Dance’, featuring Pharrell and Nile Rodgers – see above to watch now.
The video stars Daft Punk as well as Nile Rodgers and Pharrell Williams, who provides vocals on the track – the latest to be lifted from the French duos new album ‘Random Access Memories’.
Speaking to NME before the release of album ‘Random Access Memories’, Daft Punk’s Thomas Bangalter said that the video had already been filmed and that at that point the video extras were the only people outside of the band’s immediate circle who had heard the music: “It was special. It’s funny, because it was in that context where no-one’s heard anything and then you have 150 people together hearing it for the first time.”
Nile Rodgers said that filming the clip reminded him of playing early Chic shows: “It moved me in a way I’ve only been moved a couple of times before. I can count those times on my hand. When we first played ‘Let’s Dance’ and ‘Good Times’ for a room full of strangers, and I saw their reaction. When I first heard Diana Ross outside of a recording studio, in a nightclub. People responded in a visceral, primal, spiritual way.”
In terms of the extras’ reactions, Rodgers added: “Doing the music video for the next Daft Punk single, after days of shooting, when we finally did the first full playback from beginning to end it was the first time the extras heard it. They were weeping. They were hugging each other. They weren’t crying because of exhaustion. I’ve seen this before and it’s people going: ‘Something important just happened, and we’re a part of that thing.’ I was crying too! I kept thinking to myself: ‘Thank God I have my own trailer so they don’t see me like this. I’m supposed to be in control.’ I’d been up onstage jamming my butt off, and they were all into it, but then I went from Mr Riff Machine to welling up and saying: ‘I understand just how you feel, guys…’ It was funny and it was sweet and it was wonderful.”
Meanwhile, Daft Punk’s ‘Random Access Memories’ has become Amazon.co.uk’s best selling vinyl album since the online retailer launched in 1999. The French dance titan’s fourth album is not only the best-selling vinyl album on the site of 2013 so far, but has also become the overall vinyl best-seller since 1999, overtaking Adele’s ’21’.