David Bowie breaks Adele’s Vevo record for most video views in one day

Bowie died on Sunday (January 10) at the age of 69

David Bowie has posthumously broken a record previously held by Adele.

Bowie died on Sunday (January 10) at the age of 69 and cremated privately soon after. Reports say that he had been suffering from liver cancer for 18 months.

Following the sad news of his passing, Bowie’s back-catalogue was viewed on streaming service Vevo 51 million times overall on Monday (January 11), the day his death was announced.


Bowie saw a 5,198% overall increase in views, with ‘Lazarus’ the most-watched with 11.1 million views.

The number is the most views for any artist in one day in Vevo history. Previous record holder Adele attracted 36 million views when her ‘Hello’ video premiered in October.


The singer has been cremated in New York, according to reports. It is believed he was privately cremated without any friends and family present, as per his wishes. He wanted “to go without any fuss”, a source told two UK newspapers.

Bowie released his final album ‘Blackstar’ on his 69th birthday last week (January 8), just days before passing away.