Disney has been given 90 days to investigate the DJ's application
Disney is looking into Deadmau5‘s attempts to trademark a mouse logo.
Billboard reports that on March 28 Disney went to the US Trademark Office to investigate Deadmau5’s trademark registration, which would cover use on: “electrical and scientific apparatus, vehicles (specifically BMX bikes), paper goods, leather goods, toys and sporting goods, staple foods (like coffee), light beverages and entertainment services”. It is thought that Disney believe Deadmau5’s logo to share certain similarities with their own Mickey Mouse branding.
The trademark application was filed by Ronica Holdings Limited, which is owned by Deadmau5 – real name Joel Zimmerman. Disney has been given 90 days to investigate the issue and to file a notice of opposition if they see Deadmau5’s trademark as misleading.
Meanwhile, Deadmau5 will headline this summer’s SW4 festival in London. The artist will appear at the festival, which takes place on Clapham Common, on August 24. The show will be Deadmau5’s only London performance of 2014 and his first London appearance in over two years.
August 23 will see sets from Above & Beyond, Alesso, ARTY, Fedde Le Grand, Jamie Jones, Magda, Markus Schulz, Sasha, Super8 & Tab and more, while on August 24 Deadmau5 will be joined by Maceo Plex, Marco Carola, Netsky and Skream.