Diddy and Jay-Z working on new app to champion “black excellence”

The app doesn't currently have a name

Sean Diddy Combs has revealed that he’s working on an app with Jay-Z to help black businesses.

The rapper and mogul – who recently revealed that he’s now going by the name Love – has spoken to GQ, detailing the plans to develop an app that helps users find black-owned and black-friendly companies near them.

“This is not about taking away from any other community,” Combs said, who described the app as a way of championing “black excellence”.


“We’ll still go to Chinatown. We’ll still buy Gucci! But the application will make it possible for us to have an economic community. It’s about blacks gaining economic power.”

“I don’t believe in passiveness,” Combs added. “At some point there has to be some kind of fight. I feel like we’ve done a lot of marching. It’s time to start charging.”

“We’re into psychological warfare. The difference is, we’re not trying to hurt nobody.”

The app doesn’t currently have a name.

This follows recent news of Diddy expressing his desire to buy NFL team Carolina Panthers with Colin Kaepernick and Steph Curry.


Last November, Combs announced that he would be changing his name to Love (or Brother Love), saying that while some people would think it was “corny”, he would now be going by the new names and would “not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers”.

Combs then released another video days later, in which he claimed that he was “only playing” about the name change.

In January, Combs appeared on Jimmy Kimmel Live and said he had “retracted the retraction” and would be known simply as Love.

“I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love,” he explained. “The Brother seemed redundant. And it’s working out great. Who doesn’t love Love?”.

Combs added: “You can call me by the other names. It’s just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time.”