In a video posted online at the weekend, Sean Combs admitted that while some people would think it was “corny”, he would now be going by the stage name of Love (aka Brother Love) and would “not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers”.
The rapper, who has gone through several name changes over the years, has now uploaded an additional video to Instagram (watch below), claiming that he was “only playing” about the name change.
The clip opens with Diddy singing the lyrics to Lionel Richie’s ‘Hello’, before he tells fans: “Today I’ve come to the conclusion that you cannot play around with the internet. Due to an overwhelming response from the media out there, and due to there not wanting to be any confusion, I was only joking. Okay? I didn’t change my name and it’s just part of one of my alter-egos. One of my alter-egos is Love.”
“You can address me by any of my older names and if you want to still call me Love, you can call me Love, baby,” he adds. “But I was only playing.”
You can see Diddy’s previous name change announcement clip beneath:
I decided to change my name again!
— Diddy (@Diddy) November 4, 2017
In September, Diddy topped Forbes‘ annual list of the highest-earning acts in hip-hop for the third year running.