In November, rapper and mogul Sean Combs announced the controversial name change, saying that while some people would think it was “corny”, he would now be going by the stage name of Love (or Brother Love) and would “not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers”.
Combs then released another video days later, in which he claimed that he was “only playing” about the name change.
Now, appearing on Jimmy Kimmel Live, Combs says he has “retracted the retraction” and will be known simply as Love.
“I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love,” he explained. “The Brother seemed redundant. And it’s working out great. Who doesn’t love Love?”.
Combs explained: “You can call me by the other names. It’s just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time.”
Meanwhile, Combs recently expressed an intent to buy NFL team Carolina Panthers, with ostracised star Colin Kaepernick also “wanting in” on the deal.
Basketball player Steph Curry has also backed the plan, tweeting simply: “I want in!”