Dr Dre unveiled a line of high-performance headphones he designed at the Consumer Electronics Show in Las Vegas this week.
The rap star and business mogul has teamed up with Jimmy Iovine, chairman of Universal’s Geffen Interscope A&M, to create ‘Beats By Dre’ – bass-intensive headphones with a $400 price tag.
Dre said that the duo intend to roll out an entire line of home and car electronics in the near future.
“In 10 years, I want to look back and remember this moment when it was just headphones, because it’s going to include speakers and surround-sound systems, car systems, everything,” Dre told the Los Angeles Times.
“I’m not into clothes or any of that. This feels organic, and it feels exciting for me,” he added.
Dr Dre‘s first album since 2001 is due out in June.
–By our Los Angeles staff.
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