Earlier today, Drake sent out a cryptic tweet, posting up a picture stating ‘VIEWS’ with an NYC address on the bottom.
Of course, hundreds of fans rushed to the NYC street, where it was revealed to be a Drake pop-up store, selling merch inspired by his upcoming album ‘Views From The 6’.
Including t-shirts and baseball caps, the NYC street was overrun with Drake fans eager to get their hands on the new Drake goodies. Unfortunately, the rapper himself wasn’t present at the opening.
— Drizzy (@Drake) April 18, 2016
The Four One Six The Four One Six Hats Are Now in, first come first serve $30 for all hats except black on black $35. New – Black w/OVO Gold letters Black – w/Toronto & heart Black on black Black w/ white letters Blue w/white letters Black w/ red letters Red w/ white letters Red w/black letters Malachistreets.com sign up today and be eligible to win a free “The Four One Six” hat Contact: 1.416.909.1606 #Trishanago #TheFourOneSix #ThePartyEngineer #MalachiStreets #toronto #Snapbacks #6ix #drake #summer16 #tdot #OVO #Repsup #Raptors #xoxo #XO #Theweeknd
As reported, ‘Views From The 6’ will be released on April 29 through Apple Music. The album is expected the feature new songs ‘One Dance’ and ‘Pop Style’, the latter features both Kanye West and Jay Z.
The new album will be exclusive to Apple Music for just one week, with Buzzfeed News confirming that the album will then be made available to stream and download everywhere from May 6.
This marks a stark contrast to Kanye West’s ‘The Life Of Pablo’ which was tied to Tidal for nearly two months after its release in February.