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Drake’s iTunes sales jump by 431% thanks to Taylor Swift Apple Music ad

The ad has been viewed 20 million times on Instagram and Facebook

An Apple Music advert featuring Taylor Swift has caused a 431% spike in iTunes sales of one of Drake’s singles.

In the ad, the ’1989’ singer raps along to Drake and Future’s ‘Jumpman’ while running on a treadmill before falling off and landing on the floor.

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Since Swift shared the spot on her social media accounts on Friday, sales of ‘Jumpman’ went through the roof. In addition, the number of plays for Apple Music’s curated #gymflow playlist shown in the commercial has gone up by 325 percent, making it the No. 5 playlist of the week, reports Adweek.

Overall, the video’s been viewed 37 million times, and Swift’s tweet with the video has racked up 66,960 retweets and 119,000 likes.

Last year, Swift called out Apple Music over the royalties they pay artists before reconciling with the company and sharing her ‘1989’ album via the streaming service. She also exclusively released her ‘1989 World Tour Live’ film via the platform.

Apple Music launched in June 2015 and recently surpassed 11 million subscribers. The streaming service simultaneously launched in over 100 countries in June, and while Spotify remains the clear market leaders in terms of subscribers, the service has made rapid inroads in signing up paid listeners.
https://link.brightcove.com/services/player/?bctid=4761896687001

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