Producer Noah '40' Shebib talks rapper's fourth record, due in April
Drake’s producer Noah ’40’ Shebib has given a further update on the rapper’s forthcoming album ‘Views From The 6’.
He claims that the rapper wanted to veer away from the direction of his rap-heavy 2015 mixtape ‘If You’re Reading This It’s Too Late’.
“After [2013’s] ‘Nothing Was The Same’, Drake was like, ‘I want to do a rap project,’” Shebib told The New York Times.
“He wanted to do what all the other rappers get to do, [but that is] a thing we can’t do that much on a Drake album. We have other fans we need to satisfy.”
Shebib added: “It’s going to be what everybody expects and wants from Drake and from us,” he added. “A lot of introspection, very vivid. He’s discovering new flows, new cadences, new patterns.
“I’m trying to find ways to pull more untraditional sounds in, to push the boundaries a little further. Something about it should be special.”
It was recently revealed that Drake’s now-infamous video for ‘Hotline Bling’ was financed by tech giant Apple, according to reports.
The clip, which sees Drake dancing in front of brightly coloured screens, originally premiered on Apple’s music streaming service Apple Music last October.
Now Re/Code reports that Apple financed the entire video, even though it “didn’t make a big deal about it” at the time.
Some commentators had previously noted how Drake’s ‘Hotline Bling’ video looks visually similar to Apple’s iPod adverts.