Drake returns to his ‘Hotline Bling’ video in a new advert for T-Mobile, due to air during Superbowl 50 this coming weekend.
The Superbowl, which takes place on Sunday (February 7), is among the biggest sporting events in the world with advertising space during the broadcast going at a premium. In the advert, Drake is seen re-enacting his ‘Hotline Bling’ video while a group of executives start to intervene.
“When you say ‘Call me on my cellphone,’ just add, ‘Device eligible for upgrade after 24 months,'” one exec urges in the comedic video.
Drake’s cameo will also appear alongside adverts featuring Seth Rogen, Alec Baldwin and Amy Schumer. The advert is a a timely teaser for fans, in the run up to new album ‘Views From The 6’, due in April. He made the announcement last Saturday (January 30) via his Beats 1 Radio Show.
Recently, the rapper suggested a career in sportafter being invited to commentate on a Toronto Raptors game.