Drake has become the first artist to reach over 50 billion streams across music platforms, it has been reported.
The Canadian rapper broke multiple streaming records following the release of his latest album, ‘Scorpion’. Just hours after it landed, Spotify announced that streams were hitting 10 million per hour. At the end of its release day, the LP had reportedly been played 132 million times. Figures from Apple Music were higher still, reaching a huge 170 million.
It was later suggested that total online listens could be even higher upon the release of official stats.
Now, Drake’s label Republic Records have confirmed in a statement that the 31-year-old artist has reached the milestone of 50 billion streams.
Last month, Apple announced via Instagram that Drake had a total of 10 billion streams from across his career. Sources within the industry claim that total Spotify streams could be over 13 billion.
As Forbes reports, the actual total could be much higher when taking into account platforms not eligible for the charts.
‘Scorpion’ spent three weeks at the top of the album chart in the UK and is currently at Number 1 on the Billboard 200 for the fifth week running.
Following the release of the new LP, Spotify users complained as images of Drake were plastered across the service – with his face appearing on playlists where he barely featured or didn’t appear at all. “Why is a Canadian artist promoting their upcoming tour on the ‘Best of British’ playlist?” one user tweeted. “Did he also become a folk singer overnight?”