On Friday, just a few hours after the album dropped, Spotify announced on Twitter that the streams were hitting 10 million per hour; by the end of the day, the album had reportedly been streamed 132 million times.
— Spotify (@Spotify) June 29, 2018
Post Malone’s album ‘Beerbongs & Bentleys’ was the last album to hold the Spotify record for most streams in a day.
On Apple Music, the figure was even higher, with totals reaching 170 million.
According to Variety, the figures could be even higher once official statistics have been released.
However, many Spotify users expressed annoyance as a promotional deal known as ‘ScorpionSZN’ saw Drake feature all over the platform – with his face appearing on playlists where he barely featured or didn’t appear at all.
Me: I'm looking for some good music..
Spotify: How about Drake?
Me: Eh.. Kinda in the mood for something else..
Spotify: Ok, so Drake?
Me: No, listen I just..
Spotify: DRRRAAAKKKEEEEE pic.twitter.com/N4T7eqCwFA
— tanner ? (@that) June 29, 2018
Drake is on the cover of every spotify playlist even when he’s not on the actual list of songs lol i’ve never seen anything like this pic.twitter.com/rNTg21ZaYc
— z (@obvszee) June 30, 2018
— Ivan Nabong (@ivannabsss) June 30, 2018
Drake already has a contract with Apple Music reportedly worth $19 million.
Drake’s latest album sees a string of collaborators including Nicki Minaj who provides additional vocals on ‘That’s How You Feel’.
Also appearing on the 25 track double album is Jay-Z, who was previously confirmed to appear on ‘Talk Up’. Ty Dolla $ign and Static Major also provide guest vocals.
Reviewing the album, NME said: “The album sounds like a missed opportunity…this is mostly Drake on autopilot. For much of the record, Drake sounds like an artist treading water, one sticking to tried and testing methods.”
“Lyrically, Drake too often resorts to variations on the same kind of topics and themes that we’ve become accustomed to – the claustrophobia of fame, the emptiness of loveless relations, the underdog becoming the top dog.”