Dua Lipa’s new ‘IDGAF’ video is all about self love and took 22 hours to shoot

It's the latest single from the star's 2017 debut album

Dua Lipa has released a video for her track ‘IDGAF’. Scroll below to watch.

‘IDGAF’ is the latest single from the star’s 2017 debut album. Its video was directed by Henry Scholfield, in collaboration with Stromae, and sees “Dua’s softer side in a battle with a cold, empowered alter ego”.

She says of the clip: “It took us 22 hours to shoot… and with the best people and team, magic happens. This video is about your stronger and weaker side fighting with each other only to realise that self love is what will help you overcome any negativity that comes your way. I hope you like it as much as we have loved making it.”


Director Scholfield adds: “We wanted to embody the sense of empowerment in the track, whilst going beyond the literal breakup context. We had in mind a visual of the internal struggle, showing the two sides of Dua’s emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don’t give a fuck.”


Earlier this month, Dua Lipa apologised for using the n-word in a resurfaced cover. The singer appeared to utter the slut during a 2014 cover of Mila J’s ‘Smoke, Drink, Break-Up’.

Responding to the controversy, Dua Lipa said that it was never her intention to “offend or upset anyone”.

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