Ed Sheeran has officially launched his new record label, Gingerbread Man Records.
The singer initially announced details of the project in March, confirming songwriter Jamie Lawson to be his first signing.
Now, Sheeran has confirmed more about the imprint, which will be a subsidiary of Warner Music.
“I’m extremely excited to be starting-up my own label,” Sheeran said in a press statement. “It’s something I’ve been planning for some time. I’ve always loved endorsing acts from the very beginning and I get to work with artists I truly believe in.”
Sheeran continued to describe Lawson as “an incredible talent”, confirming that the musician’s self-titled album will be released on October 9.
Gingerbread Man Records have also launched their official YouTube channel. Watch Sheeran’s first video for it beneath.
Ed Sheeran recently revealed that he once “sharted” onstage. The singer told the crowd at an intimate gig in Dublin last month (July 23) that his messy mishap occurred after he “misjudged a fart” midway through a live set.
“I actually once misjudged a fart onstage, which ended up being a shart,” he recalled. “It was, like, midway through a performance and I was really lively, and then halfway through I was like, ‘Alright, I’m just going to stand for the rest of the performance, and hope it’s over soon and then go home and throw these trousers out!'”
Continuing, Sheeran told the crowd that his underpants-based calamity was caused by a temporary illness rather than any ongoing problem, the Daily Mail reports. “I had flown from London to Tokyo to Sydney to England, all in three days, and it messed me up and I was very ill,” Sheeran explained.
Meanwhile, Ed Sheeran will join Lana Del Rey among the guest stars on The Weeknd’s new album, ‘Beauty Behind The Madness’.