Ed Sheeran has been given his own signature Domino’s pizza ahead of his three Wembley Stadium gigs this weekend.
The move came about after Sheeran tweeted the takeaway chain earlier this month (July 3) and asked if he could get his ‘Om-nom-nom express, deluxe edition’ recipe onto the menu.
Sensing a good marketing opportunity, Domino’s obliged and have now made the pizza (which includes ingredients meat, peppers, olives, jalapeños and buffalo mozzarella as well as an Italian srust) onto their menu. Anyone can order the Sheeran special with a 30 per cent discount available when ordered through Pizza Legends website.
Nina Arnott from Domino’s said, “We’re glad to have been able to help Ed with his ultimate pizza goal. It’s important to have things to aim for in life – and while he might have conquered the music charts, we’re interested to see how popular his creation will be amongst UK pizza fans.”
As confirmed last year, Sheeran will play a trio of dates at the 80,000 capacity London stadium this weekend (July 10-12). Two of the dates were added due to phenomenal demand.
Meanwhile, Sheeran recently became the first artist to have the same song last an entire year in the UK Singles Chart Top 40. As confirmed by the BPI (British Phonographic Industry), the British singer’s track ‘Thinking Out Loud’ has lasted a full 52 weeks in the charts countdown since its release in June 2014.
Other songs have enjoyed longer stays in the chart with non-consecutive runs. Frank Sinatra’s ‘My Way’ holds the record, appearing in the Top 40 for 75 weeks between April 1969 and September 1971. More recently, Pharrell Williams’ hit single ‘Happy’ almost reached the year milestone, managing 49 consecutive weeks in the chart.