Ed Sheeran unveils new ‘Bloodstream’ video starring Ray Liotta – watch

Track taken from Sheeran's Number One LP 'X'

Ed Sheeran has released a new video for the track ‘Bloodstream’.

Directed by Emil Nava, the piece features actor Ray Liotta as a wealthy but washed-up rock star who spends days wandering his large mansion, drinking heavily and indulging in seedy acts with women. Click above to watch.

‘Bloodstream’ features input from the band Rudimental and producer Rick Rubin, and is the latest single to be taken from Sheeran’s Number One selling album ‘X’.

The singer is currently in Australia where he has taken time to film a cameo appearance in long-running soap opera Home and Away. Sheeran will be appearing as himself in an episode later this year.

The ‘Sing’ performer also recently brokered a deal with Warner Music Group to create a label to launch new acts.

“I’ve set up my first record label, it’s called Gingerbread and [British singer-songwriter] Jamie Lawson is my first signing,” he told Nova FM. “I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.

“I’m going to focus on this when I’m on tour next year. Hopefully the acts will be up and running by the time I take time off.”

Sheeran said he decided to back new artists after he discovered singer-songwriter Passenger.

He added: “The first time I properly thought about it was when I took Passenger on tour for two years. I took him into my record company and played them the record but they didn’t get it. Then I was too busy on my own stuff and I let it slide.

“Then he had a worldwide number one hit. After that, everyone was like, ‘Maybe Ed does know what he’s talking about’.”