Elbow are launching their own brand of beer, named after their current album ‘Build A Rocket Boys!’
The Manchester indie heroes, who describe themselves as “proud supporters of traditional British real ale”, teamed up with local family brewers Robinsons Of Stockport to create a beer brewed to their own specifications.
The band enjoyed a series of tastings at the brewery, shortlisting their preferred style of beer, taste and colour, according to Elbow.co.uk. They settled on what they describe as a “golden ale with a rich rounded body, smooth bitterness, subtle tang of malt and fruity aroma”.
Elbow‘s ale is a golden premium session bitter at 4.0% ABV, available in cask only.
The ‘Build A Rocket Boys!’ beer gets its official launch at this year’s Manchester Food And Drink Festival in October and will be available in selected Robinsons pubs throughout September and October. Students can also find it at universities in the north west over Freshers’ Week, and at selected free trade outlets nationally while stocks last.