The success of 'Gay Bar' does strange things to Dick Valentine...

The massive success of Electric Six‘s ‘GAY BAR’ has turned frontman DICK VALENTINE into a power-crazed dictator.

Valentine unveiled his new South American dictator chic (pictured right) to NME.COM after learning that his single had birthed the ‘gay bar’ catchphrase that has fired around the playgrounds and offices of Britain. He will maintain the new look as Electric Six release new single ‘Dance Commander’ in September.

“That dictator look is something I’ve always been fascinated with,” he said. “We decided to use it as the image for this song. We wanted to really stick on moustache and maybe involve a cigar.”

Fresh from a US tour, the band will head to back to their hometown of Detroit in two weeks to begin filming the video. Valentine will be hoping it can repeat ‘Gay Bar”s success.

‘Gay Bar’ was released at the start of June, charting at Number Five. By then, saturation press coverage, radio airplay and high rotation on MTV2 had already made the repeated refrain of “Gay Bar, Gay Bar, Gay Bar” into a cult phrase.

Since the band’s triumphant Glastonbury appearance and sell-out UK tour, ‘Gay Bar’ has taken on a life of its own. The song is even now being used to trail hugely popular US sitcom ‘Will & Grace’.

“There was no preconceived notion that we were going to make people run up to each other and say something they wouldn’t normally be saying, or to enter any collective consciousness,” Valentine said. “It’s very flattering, gratifying and overall great that we’re in this position.”

He added: “I think that it’s great that something that took so little effort to come up with has turned into what it is. That’s always very satisfying when you can get a lot of reward for very little work.”

Valentine originally wrote the song five years ago after hearing New Wave synth-popsters Devo’s ‘Girl U Want’, a track that also explains how a guy wants to take his girl to a gay bar.

“That was just the idea. It was an idea that I had that I went with. I never thought of it as making an anthem or a joke. It was just kind of there,” he said.