Embrace to return with sixth album

Plus Danny McNamara speaks to NME.COM about the band's appearance on a KFC advert

Embrace have begun work on their sixth album, their first since releasing ‘This New Day’ in 2006.

Singer Danny McNamara told NME that band had assembled over 150 song ideas, and were currently trying to whittle that down to a more manageable size.

“We’re about three quarters of the way through the writing process,” said McNamara. “We’ve got eight really killer songs. I want to get to 12 or 15 before we start recording. Musically it’s more inventive than what we’ve done before. We’re champing at the bit to get back.”


The singer also explained that he felt the west Yorkshire band – whose debut album ‘The Good Will Out’, released in 1998, is one of the fastest-ever-selling debut albums by a British artist – still had much to prove.

“We’ve never been stadium-filling monsters,” said McNamara. “I think we’re one of those bands that’s forever overlooked and underrated – a bit like Elbow were a few years ago. I heard ‘All You Good Good People’ in a bar the other day – it still sounds really good. If a new band came out with a song like that now, people would be getting really excited.”

Embrace are currently enjoying a boost to their profile thanks to a cover of their 1997 single ‘One Big Family being used on the soundtrack to a KFC TV advert. The folky, radically reworked rendition is by Temple Cloud, and has sparked an online campaign, with people calling for the song to be released as a single.

“We usually say no to these things,” explained McNamara. “But we had a listen and everybody loved the song – it brings out a totally different flavour. We thought, ‘wow – let’s do this’. And so far everyone’s been really into it. Everyone seems to like it.”

However, the singer was quick to deny any suggestion that the ad campaign would make him rich.

“Most of these things just go towards paying off our debts to various people,” McNamara said.


“At one point on our third album we had to get day jobs because our money had run out. As for people accusing us of selling out, I think as musicians we have the moral high ground. If you want us to keep making records, we need to make money somehow.”