The song features on Eminem’s most recent album, ‘The Marshall Mathers LP 2’, and topped the Official UK Singles Chart in November.
In the video, Rihanna takes on the role of a psychiatrist, showing footage spanning Eminem’s career including clips from 8 Mile plus his performance with Elton John at the 2006 Grammy Awards.
Earlier this year Eminem‘s childhood home was demolished after being deemed unsafe following a fire. The home, which features on the cover of ‘The Marshall Mathers LP 2’, as well as its 2000 prequel, was owned by the Detroit rapper’s mother between 1989 and 2003.
On November 7 the property caught fire and was demolished on November 20 after officials at Michigan Land Bank, who own the building and land it sat on deemed the building “structurally unsafe”.