His tenth album was surprise-released in the summer
‘Killshot’ shot to the third-highest amount of views for a music video within 24 hours of being uploaded when it dropped in September.
At 38.1 million views it’s the best total of all time for a hip hop track, beaten only by Taylor Swift‘s ‘Look What You Made Me Do’, which hit 43.2 million last year, and BTS‘ ‘Idol’, which beat the all-time record with 45 million views in August.
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When Eminem broke the record 50 Cent was quick to respond.
“Man do you see this shit,Think about it the Biggest hip hop song on you tube”, he wrote on Instagram.
“Now everybody gotta take a L because of MGK. What the fuck, we didn’t have anything to do with this shit Damn. How many times yal was playing that shit. LOL get the strap”.
‘Killshot’ was a diss track aimed at Machine Gun Kelly, a response to Kelly’s track ‘Rap Devil’, which was itself a response to ‘Kamikaze’ track ‘Not Alike’.
Machine Gun Kelly responded to ‘Killshot’ by giving it a six out of ten and imploring his rival to “answer the fucking facts”.
Eminem revealed why he took aim at Kelly on ‘Not Alike’, saying it was “a lot more petty” than the presumption that his rage was provoked by comments Kelly had made about his daughter Hailie.
Eminem has also said he “went too far” when he used a homophobic slur against Tyler, The Creator. On ‘Fall’, he rapped: “Tyler create nothin’, I see why you called yourself a f****t, bitch.”