"It's this idea of a bunch of kids on their last day on Earth."
Sam Fender has debuted the new video for ‘Hypersonic Missiles’ – the latest taster his upcoming debut album. Watch it exclusively on NME first below.
The track is the Tyneside musician’s first new music of 2019 and follows recent singles ‘Dead Boys’ and ‘Play God’.
While the previous offerings have seen Fender tackling mental health and the dark side of reality TV, the latest track sees the Brits’ Critics Choice winner focusing on rising political tensions across the world in 2019.
The video, which was filmed in Los Angeles, sees the Tyneside singer explores how a group of different people would spend their last day on Earth.
“It’s this idea of a bunch of kids on their last day on Earth and it asks the question of what would you do? It’s as simple as that,” Fender told NME.
“You’ve got chaos, romance and so many different characters to make it beautiful and hilarious,” he continued. “There’s loads going on and then there’s just me running around neighbourhoods too. That’s probably what I’d be doing on my last day, I’d just be running around and going absolutely mad.”
The video also sees Fender reuniting with director Vincent Haycock – who previously created the evocative visuals for ‘Dead Boys’.
“I really trust Vince, ever since he did the video for ‘Dead Boys’,” said Fender. “He’s got a real knack for aligning the visuals with my music and I think that always comes through. ‘Dead Boys’ was mega sensitive, but he really managed to get the point across.”
And as for the track itself, Fender admits that there’s shades of Bruce Springsteen and the finest moments of ’70s rock too.
“I’ve been fucking weaned on him. My brother bought us ‘Born To Run’ when I was 14 or 15 and it just fucking changed my world,” Fender continued.
“At first I was a bit confused by this slightly over-the-top production, but the words were just so good. Lyrically, ‘Born To Run’ is one of the best albums out there and it changed my world when I heard it.
“I’d never heard rock music that sounded that fresh, even though that record was released in 1975. I’ve also always wanted to do that Phil Spector production and add a saxophone to it.”
He added: “I’d say it’s a nod to Bruce Springsteen, although my publisher says it’s a headbutt.”
- Check back at NME soon for more of our interview with Sam Fender
Sam Fender’s debut album is expected to arrive later this year.
He’ll be supporting Mumford & Sons at All Points East in London this June. Visit here for tickets and more information.