Facebook has clarified the rules on using the social media site to livestream music, ahead of new rules coming into force next month.
From October 1, users will no longer be permitted to host ‘music listening experiences’ on the platform.
The new rules, as explained in Facebook’s Music Guidelines, stated: “You may not use videos on our Products to create a music listening experience.
“We want you to be able to enjoy videos posted by family and friends. However, if you use videos on our Products to create a music listening experience for yourself or for others, your videos will be blocked and your page, profile or group may be deleted. This includes Live.”
Under the rules, it originally appeared that creators could potentially be penalised for uploading their own music video natively to Facebook.
Now, the platform has issued a lengthy statement to clarify the rules – which you can read in full below.
“We want to encourage musical expression on our platforms while also ensuring that we uphold our agreements with rights holders. These agreements help protect the artists, songwriters, and partners who are the cornerstone of the music community — and we’re grateful for how they’ve enabled the amazing creativity we’ve seen in this time.
“Our partnerships with rights holders have brought people together around music on our platforms. As part of our licensing agreements, there are limitations around the amount of recorded music that can be included in Live broadcasts or videos.
“While the specifics of our licensing agreements are confidential, today we’re sharing some general guidelines to help you plan your videos better: Music in stories and traditional live music performances (e.g., filming an artist or band performing live) are permitted.
“The greater the number of full-length recorded tracks in a video, the more likely it may be limited (more below on what we mean by “limited”).”
They added: “Shorter clips of music are recommended. There should always be a visual component to your video; recorded audio should not be the primary purpose of the video.
“These guidelines are consistent across live and recorded video on both Facebook and Instagram, and for all types of accounts — i.e. pages, profiles, verified and unverified accounts.
“And although music is launched on our platforms in more than 90 countries, there are places where it is not yet available. So if your video includes recorded music, it may not be available for use in those locations.”
Last weekend, a spokesperson for Facebook also confirmed to NME that although new guidelines will come into effect across the site in October, the music guidelines have been in place for some time and will not affect artists using the site to livestream gigs or share their music.