Facebook and Universal Music strike huge agreement

The deal will allow Facebook users to upload and share videos which feature UMG-licensed music for the first time

Facebook and Universal Music Group (UMG) have announced a new global agreement which will see UMG license its music and publishing catalogues for video on Facebook and its affiliated platforms.

The deal, announced this afternoon (December 21), will give users permission to legally upload and share videos which contain UMG-licensed music across Facebook, Instagram and Occulus for the very first time.

Previously, videos which contained music by UMG’s artists were typically removed from Facebook and its platforms due to copyright violations. The new deal, however, will allow users to post videos and ‘facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share the songs they love and build communities around music-fuelled culture,’ according to Facebook.

The two parties will also partake in developing ‘experimental new music-based products to these Facebook platforms, with the goal of catalysing innovation to develop the next generation of music products that best engage social consumers.’

Tamara Hrivnak, Head of Facebook’s Music Business Development and Partnerships, said of the deal: “There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video.”

Adding that the two parties are creating “a dynamic new model for collaboration between music companies and social platforms”, UMG’s Executive Vice President of Digital Strategy Michael Nash declared: “This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together.

“We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.”